Having a website marketed to you by a company needs to be done properly. They should be able to reach out to as many people that would be interested as possible. Spend some time learning your options here before spending your money. Ask help from a website jungle master.
Websites have to be marketed online, for the most part, so try to find people that have a presence already online. Visit linkedIn for their profiles. They don’t have to be in your niche or anything, they just need some kind of proof that they have web marketing skills. See if their website, for instance, links to past projects that they have helped with so you’re not stuck with someone that is new to this. A lot of the people that are no good at this will not have any past work that helped a company do well.
What kind of team do they have that will work on the marketing for you online? If it’s just one person and you have a lot you need to get done, figure out how long this will take. You don’t want to just wait around all the time for the next stage to start. With a team of people working for a company, you can get a lot more done faster even if it costs a little more. Even if someone is really good at marketing, if you have a large project it needs to get out into the world fast to be effective a lot of the time.
Methods should be discussed with the marketer to make sure nothing bad is going to go on. Sometimes people will do whatever it takes to market, such as black hat tactics. The problem with this is that if it backfires, it makes your company look like it’s full of spammers or people that don’t care about quality. It’s better to do things in a legit way to make sure your company is painted in a good light. If you don’t know what their methods are, then ask and make sure you look further into it before trusting anyone.
Watch over the results of your campaign and if you notice that nothing is changing over time, then you know it’s best to cut off what you’re doing with the company. You can’t expect your campaign to go viral and get you thousands of customers overnight, but if it has been a month or more and you notice that nothing has changed then it’s probably not going to work. It can take SEO a while to kick in and start working, but even then it should work before a month is up and it may be that the company just isn’t for you.
Many nice web marketing companies and services are out there. By figuring out who the best ones are to do business with you can begin to see results. Since some are just going to take your money and not get you any kind of traffic, you’re better off going with people that have a proven track record.